Privacy Policy

Wonderfeel Privacy Policy


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from wonderfeel.co (the “Site”).


PERSONAL INFORMATION WE COLLECT


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We collect information that you provide directly to us. For example, we collect information when you use our website, shop in our stores, call us on the phone, create an online account, sign up to receive our emails, participate in a giveaway sweepstakes, contest, promotion or survey, communicate with us via third-party social media sites such as Facebook or Instagram, request customer support, apply for a job or otherwise communicate with us. Providing your Personal Information to us is voluntary, however, if you do not provide some or all of the information we request, we may not be able to provide you with certain products, services or information.

The types of information you may provide directly to us include, but are not limited to your name, shipping address, billing address, zip or postal code, telephone number, email address, birth date, credit card or payment information, product and communication preferences, family members, demographic information, or any other information that could be used to contact you or any other information that you may choose to disclose to Wonderfeel.

In some cases, we may also collect information you provide about others, such as when you purchase a gift card for someone and request that we deliver it electronically, create and share a "wishlist" or decide to purchase and ship products to someone. We will use this information to fulfill your requests and will not send marketing communications to your contacts unless they separately opt in to receive communications from us.

  • Information We Collect Automatically: In order to improve the overall quality of your online experience, Wonderfeel, its partners, and/or vendors automatically collect certain information about you when you access or use our website or Offer Sites, interact with our emails or online advertisements, or when you transact business with us. Information we automatically collect includes:
    • Log File Information: We collect information about your use of our website, such as the type of browser you use, access date/times, pages viewed, your Internet Protocol (“IP”) address and the referring link through which you accessed our websites. An IP address is a number that automatically identifies the computer or device you use to access the Internet. The IP address enables our server to send you the web pages that you want to visit, and it may disclose the server owned by your Internet Service Provider. We track and aggregate certain information about the visits to our website to analyze trends and statistics such as general traffic flow and feature usage related to Wonderfeel’s website. We compile traffic-based statistics that show the numbers and frequency of visitors to our website and its individual pages. These are an aggregated statistical report that we use internally to better understand our website traffic, manage our website, and help diagnose any problems. Wonderfeel may also aggregate such information and make it available to others as part of its business; however, we will not identify you when providing such information or make it possible to identify you by others in providing this information.
    • Cookies: Our website, online advertisements, and emails use first and third-party “cookies”, pixel tags, and other technologies to automatically collect information about you such as browser type, pages viewed, links clicked, and other actions you take in connection with our websites, online advertisements, and email. A cookie is data sent to your Internet browser from a Web server and stored directly on your computer hard drive. Cookies and similar technologies within a web browser allow us to collect and store data as you navigate our website. We use this information for various purposes, including to facilitate web page navigation, display information more effectively, personalize your online experience, to understand how our websites are used by users, market our products and services, measure the success of our marketing campaigns, and for security purposes.

      Most web browsers are set up to accept cookies. You can adjust your browser settings to refuse all cookies or to inform you when a cookie is being placed on your hard drive. However, certain features of Wonderfeel’s website may not work properly and you may be required to re-enter certain information each time you use our website. For example, to use our shopping cart feature, you must have cookies enabled. For more information about cookies and how to disable them, please see our Cookie Policy.

      Where we use Google Analytics, we have set up the service to anonymize your IP address as soon as data is received by the Analytics Collection Network, before any storage or processing takes place. To opt out of being tracked by Google Analytics across all websites please visit http://tools.google.com/dlpage/gaoptout.
    • Transaction Information: When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return.
    • Mobile Information: When you access our website from a mobile or smartphone device, we may receive information about your location and your mobile device, such as unique device identifiers.
    • Information From Third Party Sources: We also receive information about you from other sources, including service providers such as Shopify, PayPal/Stripe or other payment processors that we use, and Google, and through your interactions with us on social media websites, and we add it to the information we associate with your account.

ORDER INFORMATION

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”



HOW WE USE YOUR INFORMATION

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns. We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


we may use this information for the following purposes:


Provide, Improve, and Develop the Wonderfeel Website

  • Provide the Services to you
  • Process and fulfill your order, including by shipping products to you, or others you designate, and sending emails to you, or others you designate, to confirm your order status and shipment and to process merchandise returns
  • Provide customer service
  • Operate, protect, improve, and optimize the Wonderfeel Website and the user experience, such as by performing analytics and conducting research
  • Communicate with you and to send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, support messages, updates, security alerts, and account notifications
  • Communicate with other persons using contact information you provide, such as when you designate another person as the recipient of a gift purchase
  • Make your shopping experience easier, more personalized, more enjoyable and more efficient
  • Address problems with and improve our products, brands, services and technologies, as well as to develop new products and services
  • Allow you to use our in-store and online technologies
  • Provide consistent, personalized services, including to personalize our advertising, marketing communications, shopping experiences and promotional offers
  • Organize local community events, promotions and in-store experiences
  • Facilitate your ability to share information to social media
  • Administer and fulfill our contests and other promotions
  • Help us learn more about your shopping preferences or product preferences
  • Fulfill a contract we have with you
  • Operate, protect, improve, and optimize the Wonderfeel Website and experience, and personalize and customize your experience (such as making automatically entering your saved shipping information), we conduct profiling based on your interactions with the Wonderfeel Website, your search and booking history, your profile information and preferences, and other content you submit to the Wonderfeel Website.

We process this information given our legitimate interest in improving the Wonderfeel Website and our users’ experience with it, and where it is necessary for the adequate performance of the contract with you.


Create and Maintain a Trusted and Safer Environment

  • Prevent, detect, mitigate and investigate fraud, security breaches and activities that are or potentially may be prohibited or illegal
  • Conduct security investigations and risk assessments
  • Verify or authenticate information
  • As we believe to be required or appropriate to protect the rights, property, safety and security of Wonderfeel and our employees, customers and others
  • As we believe to be required or appropriate under applicable law, to respond to requests from government authorities and to comply with legal process, investigations, regulatory or governmental inquiries or for other legal or regulatory purposes
  • Comply with our legal obligations
  • Resolve any disputes with any of our users or shoppers and enforce our agreements with third parties
  • Enforce our Terms of Use or other policies

We use your Personal Information in connection with automated decision making via our third party service provider Shopify to protect our business from fraud during the checkout process. Shopify uses customers’ Personal Information to block certain transactions that appear to be fraudulent through automated decision-making (you can review Shopify’s Privacy Policy here).


We process this information given our legitimate interest in protecting the Wonderfeel Website, to measure the adequate performance of our contract with you, and to comply with applicable laws.




Provide, Personalize, Measure, and Improve our Advertising and Marketing.

  • Send you promotional messages we believe may be of interest to you, marketing, advertising, and other information that may be of interest to you based on your preferences (including information about Wonderfeel or partner campaigns and services) and social media advertising through social media platforms such as Facebook or Google).
  • Personalize, measure, and improve our advertising.
  • Administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by Wonderfeel or its third party partners.
  • Conduct profiling on your characteristics and preferences (based on the information you provide to us, your interactions with the Wonderfeel Website, information obtained from third parties, and your search and shopping history) to send you promotional messages, marketing, advertising and other information that we think may be of interest to you.

We will process your Personal Information for the purposes listed in this section given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest. You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications or changing your notification settings within your Wonderfeel Account.


Other Purposes.

When you consent to it

  • When it is necessary to protect your vital interests or that of another person
  • When it is necessary for the performance of a task carried out in the public interest
  • When it is in our legitimate interests. Legitimate interests are our business or commercial reasons for using your data, such as  keeping our records up to date, providing the Services to you; maintaining or administering the Services, performing business analyses or for other internal purposes to improve the quality of our business and the Services we offer; prevention of fraud and financial crime to protect the public;  communicating with you concerning programs or services consistent with our obligations to provide those services or otherwise; and participating in litigation, investigations, regulatory or governmental inquiries or for other legal or regulatory purposes involving our customers who use or have used our Services or other third parties. We will not unfairly place our legitimate interests above what is best for you.

SHARING YOUR PERSONAL INFORMATION


We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.  

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  

You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


Third Party Service Providers

We share your information with third party service providers who we work with or who manage our customer information and perform services on our behalf, such as hosting our e-commerce platform, fulfilling promotions, processing online payments, providing and maintaining website features, sending communications and products to our customers, and conducting surveys. Our third party service providers are only authorized to collect, use, and disclose your information to the extent necessary to allow the third party service providers to perform the services they provide to us. Certain third-party service providers, such as Shopify, Paypal, Stripe or any other payment processors that we use further , have their own terms of use and privacy policies with respect to the information we are required to share with them in order to provide us with their services. For these third party service providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.


Finally, we may also share your Personal Information to comply with applicable laws and regulations. We may share information about you if necessary or appropriate to comply with laws or regulations or in response to a valid subpoena, court order, legal processes, or government request, or to protect the operations, privacy, safety or when we believe it is necessary to share such information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law or to protect the public.



OPT-OUT CHOICES

We also work with third parties such as Google, Facebook, Mailchimp etc. to manage our advertising on other websites. Our third party advertising partners may use cookies or similar technologies on our website and other websites to provide you advertising based upon your browsing activities and interests, or to display ads that link back to our site. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page. You can opt-out of some, but not all, online behavioral based advertising by clicking here or by using your browser settings to block cookies or notify you when a cookie is set. If you are in the European Union, click here to opt out of online behavioral based advertising.

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.


DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


HOW WE KEEP YOUR INFORMATION

We will store your Personal Information for as long as is necessary to achieve the purposes for which it was collected, whether that is to provide services to you, for our own legitimate interests (described above), or so that we can comply with the law. We reserve the right to retain it to the full extent not prohibited by law. We may delete Personal Information in our discretion, so you should retain your own records, and not rely upon our storage of any Personal Information, content, or other data.


We will review the information we hold and when there no longer is a user, legal, or business need for us to hold it, we will either delete it securely or in some cases irreversibly anonymize it. When we delete any information, it will be deleted from our active databases but may remain in our archives.


HOW WE PROTECT YOUR PERSONAL INFORMATION

To prevent unauthorized access, maintain data accuracy, and facilitate the correct use of Personal Information obtained through our website, we have put in place appropriate physical, technical, and operational measures to safeguard and secure the Personal Information we collect online against unauthorized access, unlawful use, accidental loss, corruption, or destruction.


We also use operational measures to protect your Personal Information, for example by limiting the number of people who have access to your membership information. Access to Personal Information is restricted to Wonderfeel staff members and third party service providers who require the access for specific purposes, such as helping us provide the Services to you.


We use technical measures such as password protection to protect your data and the systems where they are stored. However, messages you send to us through the Internet or otherwise electronically may not be secure. We recommend that you do not send any confidential information to us by email. If you choose to send confidential information to us, you accept the risk that a third party may intercept this information. We make reasonable efforts to keep your information safe and secure while shopping. We protect your online order and Personal Information by using Secure Sockets Layer (SSL) technology. All the data that travels between your computer and our servers is SSL encrypted, and then stored on a computer that is not connected to the Web. To make sure you are accessing a secure server, look at the lower left or right hand corner of your browser window after accessing the server. An un-broken key or closed lock (depending on your browser) indicates that SSL is active in your window. Some versions of browsers and firewalls don't permit communication through secure servers. In that case, you'll be unable to connect to the server so you won't have to worry about mistakenly placing an order through an unsecured connection.



DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


MINORS


You must be at least 18 years old to access this site. If you are under 18 years old you are not permitted to use this site for any reason. You must be of legal age required by the state or province you are in to purchase our products. It is your responsibility to know whether you are legally able to purchase our products.

By accessing Wonderfeel’s Services, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use the Services.


YOUR RIGHTS OVER YOUR PERSONAL INFORMATION

EU Privacy Rights

If you are a European Union resident, in accordance with  Wonderfeel’s policies and procedures you have the right to review, verify, correct, and request erasure of the Personal Information that we hold about you under certain circumstances. 

if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

You also have the right to limit, restrict, or object to the processing of your Personal Information under certain circumstances. You may also have the right to request that we transfer your Personal Information to another party to the extent provided for under applicable data privacy laws. For more information on your rights, please see https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en.


If you want to review, verify, correct, or request erasure of your Personal Information; limit, restrict, or object to the processing of your Personal Information; or request a transfer of your Personal Information to another party, please contact us at info@wonderfeel.co or write to us at Wonderfeel, ATTN: Data Protection, 465 10th St, San Francisco, CA 94103. To protect your privacy and security, we also will take reasonable steps to verify your identity before granting access, making corrections, or following such a request to correct or delete your data.


When you contact us, we will respond as soon as possible and where possible within one month. If your request is more complicated, it may take longer to respond to you, but we will respond within three months of your request. There is no charge for most requests, but if you ask us to provide a significant amount of data, for example, we may ask you to pay a reasonable administrative fee. We also may ask you to verify your identity before we provide any information to you.


Your California Privacy Rights

California Civil Code Section 1798.83 permits customers of Wonderfeel who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please write to us at the following address:


465 10th St, San Francisco, CA 94103


California Do Not Track Disclosure

Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. For information about Do Not Track, please visit www.allaboutdnt.org. At this time, we do not respond to Do Not Track browser settings or signals. For information about Do Not Track, please visit: www.allaboutdnt.org.



COMPLAINTS

If you have any complaints concerning Wonderfeel’s processing of your Personal Information, please email us at team@wonderfeel.co or write to us at Wonderfeel ATTN: Data Protection, 465 10th St, San Francisco, CA 94103 


Please note that if you are an EU Resident, you may have the right to lodge a complaint with a European Union supervisory authority that is responsible for the protection of Personal Information in the country where you live or work, or in which you think a breach of data protection laws might have taken place. You can learn more about these rights at https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en.


Customers in the United Kingdom can contact the Information Commissioner’s Office by telephone on 0303 123 1113, or by using the live chat service that is available through the Information Commissioner’s website www.ico.org.uk.



CHANGES TO THIS PRIVACY POLICY

Wonderfeel may change this Privacy Policy from time to time to reflect our current practices. Any changes to this Privacy Policy will be posted on this website and will be effective when posted unless another date is referenced in the notice. We recommend you check the Privacy Policy on a regular basis so that you know the current terms and conditions that apply to you. If you use our website after any changes are effective, you are agreeing to comply with and be bound by them.



CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at team@wonderfeel.co or by mail using the details provided below:

465 10th St, San Francisco, CA 94103